How We Helped Ten Tors Inn Build Local Engagement Through Social Media Marketing

Social media is no longer just about sharing photos or quick updates. For local businesses like pubs, restaurants, and hospitality venues, it’s about creating visibility, building trust, and giving people a real reason to visit.

At Next Gen SW, we recently worked with Ten Tors Inn in Kingsteignton, Newton Abbot, to help build excitement around their new brunch launch. We did this by crafting engaging, locally targeted social media content that connected with the community and encouraged interaction.

The Challenge of Engaging Local Audiences

Many hospitality businesses think the answer is simply to post more often. But the real challenge is creating content that:

• Encourages genuine engagement

• Increases local visibility

• Feels modern and fresh

• Reaches people organically on Facebook and Instagram

• Builds real excitement around the launch

  
  

Social media algorithms change all the time. Just posting standard promotional content rarely gets the reach or interaction needed to make a difference.

We needed to find a way to cut through the noise and get locals talking about Ten Tors Inn’s new brunch offering.

Our Strategy for Engagement and Reach

Instead of relying on traditional ads or simple posts, we focused on engagement-led content designed specifically for social media platforms.

This included:

• Teaser-style posts that hinted at the new brunch dishes

• “Guess the dish” posts with blurred food images

• Interactive comments to spark conversation

• Sneak peeks of the brunch menu

• Captions that connected with the local community

• Strong local SEO keywords naturally woven into the post copy

  
  

One of the most successful ideas was a blurred-out image of a brunch dish, inviting locals to guess what it was in the comments. This simple tactic worked well because it:

• Increased comment activity

• Boosted engagement signals to the platform

• Encouraged shares and tagging of friends

• Kept people interacting with the post for longer

  
  

All these factors helped improve organic reach on Facebook and Instagram, making the posts visible to more local people without paid ads.

Building a Strong Local Presence

Alongside engagement, local relevance was a key focus. We made sure to include:

• Kingsteignton

• Newton Abbot

• Devon

• Local dining keywords

• Brunch-related search terms

  
  

This approach helped strengthen visibility not just on social media but also across search engines and AI-powered search results. When people searched for brunch or local dining options in the area, Ten Tors Inn’s content was more likely to appear.

Close-up view of a brunch plate with eggs, ham, and toasted muffins at Ten Tors Inn

Why Consistent Content Matters for Local Businesses

Many local businesses underestimate how important consistency is online. Today’s customers often check:

• Facebook pages

• Instagram profiles

• Google Business Profiles

• Recent photos

• Reviews

• Branding consistency

  
  

before deciding where to eat or visit. A strong and active online presence builds trust before customers even walk through the door.

At Next Gen SW, we recommend a steady flow of quality content rather than random or infrequent posts. This keeps the business top of mind and shows that it’s active and engaged with its community.

The Results We Achieved Together

By focusing on engaging, locally targeted, and visually strong content, Ten Tors Inn was able to:

• Generate increased engagement on social media

• Create genuine excitement around the brunch launch

• Improve local visibility both on social platforms and search engines

• Encourage community interaction and sharing

• Strengthen their social media presence with authentic content

  
  

Most importantly, the content felt true to the business and helped create a welcoming local brand identity that people could connect with.

Why This Approach Matters for Local Businesses

Whether you run a pub, restaurant, café, retail store, trade business, farm shop, or service-based company, your online presence plays a huge role in how customers discover and trust you.

At Next Gen SW, we help businesses across Newton Abbot, Devon, and the South West improve their visibility through:

• Social media management

• Local SEO

• Content creation

• Digital marketing strategy

• Branding support

  
  

For example, our social media management service helps businesses like Ten Tors Inn create content that connects with local audiences and drives real engagement. You can learn more about this service here.

We also offer local SEO support to make sure your business appears in local searches, which is crucial for attracting nearby customers. Details on this service are available here.

Frequently Asked Questions

Does social media really help local businesses?

Yes. Consistent and engaging social media helps businesses improve visibility, build trust, and stay front-of-mind with local customers.

Is Facebook still good for local businesses?

Absolutely. Facebook remains one of the strongest platforms for local communities, hospitality businesses, and service-based companies.

What type of content performs best?

Interactive and engaging content often performs best, including:

• Behind the scenes posts

• Videos

• Teaser content

• Questions

• Community-focused content

• Educational posts

  
  

How often should businesses post on social media?

Consistency matters more than posting every day. A strong content strategy with quality posts is usually far more effective.

Outside view of the Ten Tors Inn, Kingsteignton, Newton Abbot.

Ready to Improve Your Online Presence?

At Next Gen SW, we help local businesses across Newton Abbot and Devon grow their visibility online through creative content, social media management, and local SEO strategies designed for long-term growth.

If you want to build a stronger connection with your local community and attract more customers, get in touch with us today. We’re here to help you create content that works and build a lasting online presence.

This post is for informational purposes only and reflects our experience working with local businesses in the South West.